Colony Digital Inc is a full service creative agency that shapes companies and brands through digital-based marketing strategy, photography/videography production, graphic design, and website builds. With our generation’s shift towards social media and a higher demand in online advertisement, the agency has branched out to offer digital marketing, social media management and short-form reel content (such as reels or tiktok production) and has become a huge component of what we put out for our clients.
I’ve been working full-time as a designer at Colony since May 2021, and over the last few years I’ve learned the ropes of our marketing industry and have had worked with dozens of clients on a great range of projects. Day to day, I create still and animated graphics for our client’s social media accounts, alongside aiding in the strategy and developmental processes of our creative team’s successes.
Our Clients Include…
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White Spot
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Triple O's
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What I Do >
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Occasionally, we are approached by clients to help develop integral brand material aside from just social media content, such as logos, brand identity design or other brand supporting materials that will be further integrated and developed upon. Some honourable mentions of projects/clients that I’ve been involved in include Ayouda and Model Reno for full brand identity development, Donair Dude and Plant Veda for social media identity, and Logo designs for Triple O’s 25th Anniversary and Rosewood’s Little Dix Bay’s Racquet Club.
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From a creative lens, I’m included in the initial strategy phases of a campaign to help ideate and storyboard/moodboard our concepts before production.
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This can range from one off to multi-part campaigns or carousels for reels or static posts, but in general these in-feed designs are highly focused on a creative concept that gets sent to our clients on a regular basis within a Content Management Tool. We prepare this content 2 weeks in advance, and where I am involved in the overall strategy and conceptualization phases of the work, but have the most creative freedom in the design conceptualization. These posts integrate display typography, image assets or renders, graphics, illustration, colour, brand styling and often times animation or sound effects.
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A significant component to a brand’s overall outreach is creating a package of story templates to use for Instagram or Meta. These are highly creative, but focus on a genre of topics that support the company’s constant flow of informational content, such as news and events, but also integrating engagement stories and sharing UGC content, or in-feed posts.
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A popular service we offer through digital marketing, which creates incredible traction for a brand, is creating a set of display ads to be used across mobile and desktop platforms. These are often created as in a set of 2 variations to be A/B tested, and integrate HTML5 animations to include movement.
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I will often be tasked with image edits for our clients, that include image cropping, lighting adjustments, and at times full photoshop edits of elements in and out of frame to reconstruct the image.
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A lot of our organic content is often times asked to be turned into animated reels, so I’ve learned to plug my work into After Effects to help bring the designs to life!
SOME FUN STUFF
SOME FUN STUFF
Have a little taste of some of my work.
